The Republic of Maldives has a new nation brand.
The logo and "Always Natural" tagline, developed by QUO Keen, was recently approved by President Mohamed Nasheed at a full cabinet meeting.
"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said MMPRC (Maldives Marketing & PR Corporation) Chairperson Thoyyib Mohamed.
David Keen, CEO of QUO Keen said, "We have created a brand that stands for the Maldivian people, for tourism and for all of Maldivian industry. The slogan "Always Natural" talks to the wonderful character of the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to express the natural elements of the country formed in a thumb print."
The slogan and logo has been created with the aim of becoming not just a tourism brand, but a brand with transferability to all areas of Maldivian life and livelihood, from sustainable energy, to fishing and other local industries, to the natural smiles of the people of the Islands.
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