In a bid to tap this growing adventure segment in India, Tourism
Authority of Thailand (TAT) is looking at promoting guided motorbike
tours in the country. The bikes with over 1,000 cc, like
Harley-Davidson, Ducati, and BMW, are apt for such tours. TAT had
invited eight journalists from various sports magazines and bike tour
operators for a Familiarisation (FAM) trip to Thailand, covering
Bangkok, Ayutthaya, Khao Sok, Cheow Lan Lake, and Pattaya. Sethaphan
Buddhani, Director, Tourism Authority of Thailand (TAT), Mumbai, said
that motorbike tours are conducted for five to seven days, and a group
of 12-15 people can easily be accommodated. Buddhani was speaking on the
sidelines of the event organised by TAT on reaching one million tourist
arrivals from the Indian market.
TAT, in association with Lonely Planet Magazine India, had organised 'A Million Thanks Evening', a grand event at Shangri-La Hotel in Mumbai, to thank the trade, media and corporate partners. The dignitaries present at the event were Suraphon Svetasreni, Governor, TAT; His Excellency Nat Pinyowattanacheep, Thai Consul General; Runjuan Tongrut, Director, North & East India, Bangladesh, Bhutan & Nepal, TAT; Pichest Laeietpiboon, General Manager - Mumbai, Thai Airways; Lubaina Sheerazi, Head, Blue Square Consultants (West, South India Representative of TAT), and the who's who of the travel trade.
Svetasreni said, “We have reached the one-million mark of Indian arrivals to Thailand. Four years ago, India was not even in the top ten, but now the country is one of the top six source markets for Thailand, with China being the number one source market for Thailand, followed by Malaysia, Japan, Korea and Russia. we thank the travel trade for their support. Ever since we set up our offices in India (Delhi and Mumbai), the numbers from this market have been increasing. We have witnessed a double-digit growth from the Indian market in most of the years. Also, at the time of crisis, India never reported any significant drop and was the first country to bounce back. Such support strengthens and reaffirms our belief in the Indian market.”
Thailand received 1,100,561 Indian arrivals in 2012, which is an 11 per cent increase from the same period in 2011. “This year we are expecting ten per cent growth from the Indian market. Over 60 per cent of Indian travellers to Thailand are repeat travellers. Thailand hosted over 100 Indian weddings last year. We welcomed Bollywood celebrities, and had television series, music videos, advertisement and films shot in Thailand. The first six months of 2012 witnessed 158 films, mostly from South India, being shot in Thailand," added Buddhani.
Besides motorbike tours, TAT is focusing on tapping high-end travellers, bird watchers, photography and gastronomy enthusiasts. TAT is looking at expanding its marketing arms to Tier-II and III cities like Coimbatore, Ahmedabad, Nagpur and Ooty.
TAT, in association with Lonely Planet Magazine India, had organised 'A Million Thanks Evening', a grand event at Shangri-La Hotel in Mumbai, to thank the trade, media and corporate partners. The dignitaries present at the event were Suraphon Svetasreni, Governor, TAT; His Excellency Nat Pinyowattanacheep, Thai Consul General; Runjuan Tongrut, Director, North & East India, Bangladesh, Bhutan & Nepal, TAT; Pichest Laeietpiboon, General Manager - Mumbai, Thai Airways; Lubaina Sheerazi, Head, Blue Square Consultants (West, South India Representative of TAT), and the who's who of the travel trade.
Svetasreni said, “We have reached the one-million mark of Indian arrivals to Thailand. Four years ago, India was not even in the top ten, but now the country is one of the top six source markets for Thailand, with China being the number one source market for Thailand, followed by Malaysia, Japan, Korea and Russia. we thank the travel trade for their support. Ever since we set up our offices in India (Delhi and Mumbai), the numbers from this market have been increasing. We have witnessed a double-digit growth from the Indian market in most of the years. Also, at the time of crisis, India never reported any significant drop and was the first country to bounce back. Such support strengthens and reaffirms our belief in the Indian market.”
Thailand received 1,100,561 Indian arrivals in 2012, which is an 11 per cent increase from the same period in 2011. “This year we are expecting ten per cent growth from the Indian market. Over 60 per cent of Indian travellers to Thailand are repeat travellers. Thailand hosted over 100 Indian weddings last year. We welcomed Bollywood celebrities, and had television series, music videos, advertisement and films shot in Thailand. The first six months of 2012 witnessed 158 films, mostly from South India, being shot in Thailand," added Buddhani.
Besides motorbike tours, TAT is focusing on tapping high-end travellers, bird watchers, photography and gastronomy enthusiasts. TAT is looking at expanding its marketing arms to Tier-II and III cities like Coimbatore, Ahmedabad, Nagpur and Ooty.
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