In a bid to tap this growing adventure segment in India, Tourism
Authority of Thailand (TAT) is looking at promoting guided motorbike
tours in the country. The bikes with over 1,000 cc, like
Harley-Davidson, Ducati, and BMW, are apt for such tours. TAT had
invited eight journalists from various sports magazines and bike tour
operators for a Familiarisation (FAM) trip to Thailand, covering
Bangkok, Ayutthaya, Khao Sok, Cheow Lan Lake, and Pattaya. Sethaphan
Buddhani, Director, Tourism Authority of Thailand (TAT), Mumbai, said
that motorbike tours are conducted for five to seven days, and a group
of 12-15 people can easily be accommodated. Buddhani was speaking on the
sidelines of the event organised by TAT on reaching one million tourist
arrivals from the Indian market.
TAT, in association with Lonely
Planet Magazine India, had organised 'A Million Thanks Evening', a
grand event at Shangri-La Hotel in Mumbai, to thank the trade, media and
corporate partners. The dignitaries present at the event were Suraphon
Svetasreni, Governor, TAT; His Excellency Nat Pinyowattanacheep, Thai
Consul General; Runjuan Tongrut, Director, North & East India,
Bangladesh, Bhutan & Nepal, TAT; Pichest Laeietpiboon, General
Manager - Mumbai, Thai Airways; Lubaina Sheerazi, Head, Blue Square
Consultants (West, South India Representative of TAT), and the who's who
of the travel trade.

Svetasreni said, “We have reached the
one-million mark of Indian arrivals to Thailand. Four years ago, India
was not even in the top ten, but now the country is one of the top six
source markets for Thailand, with China being the number one source
market for Thailand, followed by Malaysia, Japan, Korea and Russia. we
thank the travel trade for their support. Ever since we set up our
offices in India (Delhi and Mumbai), the numbers from this market have
been increasing. We have witnessed a double-digit growth from the Indian
market in most of the years. Also, at the time of crisis, India never
reported any significant drop and was the first country to bounce back.
Such support strengthens and reaffirms our belief in the Indian market.”
Thailand
received 1,100,561 Indian arrivals in 2012, which is an 11 per cent
increase from the same period in 2011. “This year we are expecting ten
per cent growth from the Indian market. Over 60 per cent of Indian
travellers to Thailand are repeat travellers. Thailand hosted over 100
Indian weddings last year. We welcomed Bollywood celebrities, and had
television series, music videos, advertisement and films shot in
Thailand. The first six months of 2012 witnessed 158 films, mostly from
South India, being shot in Thailand," added Buddhani.
Besides
motorbike tours, TAT is focusing on tapping high-end travellers, bird
watchers, photography and gastronomy enthusiasts. TAT is looking at
expanding its marketing arms to Tier-II and III cities like Coimbatore,
Ahmedabad, Nagpur and Ooty.