"World Tourism Day is an opportunity to reflect on the importance of tourism to global well-being. As we travel, let us engage with other cultures and celebrate human diversity. On this observance, let us recognize tourism as a force for a more tolerant, open and united world. "
World Tourism Day (WTD) 2011 is being celebrated under the theme "Tourism – Linking Cultures."
This year’s theme is a celebration of tourism’s role in linking together the cultures of the world through travel. With millions of people travelling the world each year, never before have so many people been to so many places, nor been so exposed to other cultures. This interaction between individuals and communities, and their diverse cultures, leads to tolerance, respect and mutual understanding - the building blocks for a more peaceful world.
As the most widely celebrated global day for tourism, World Tourism Day represents an opportunity to address how tourism can help build tolerance and understanding worldwide by serving as a catalyst for communication and exchange between the different cultures of the world.
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